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 November 15, 2018 | 2:00 – 2:00 p.m. CST
“License Renewal” with David Oxenford

 The eight year license term has gone by in what seems like the blink of an eye, but starting in June and extending over the next 3 years, radio stations will be filing their license renewal applications. TV follows just a year behind. With the public file online, broadcaster’s activities will no doubt be subject to scrutiny. What should you be doing to prepare for your license renewal filing?

Join David Oxenford for a discussion of some of the issues you should be considering in connection with the upcoming license renewal cycle.

Logon Information: 
Join from a PC, Mac, iPad, iPhone or Android device: 
    Please click this URL to join. https://zoom.us/j/339943563 

Or join by phone: 
    Dial(for higher quality, dial a number based on your current location): 
    US: +1 669 900 6833 or +1 646 558 8656 
    Webinar ID: 339 943 563 

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LOCAL IMPACT WEBINAR SCHEDULE

With 2019 around the corner, it’s time to determine the best strategies and tactics for local sales, marketing and product development. Join us this November as we deliver a LOCAL IMPACT webinar series covering the $150+ billion locally targeted advertising marketplace.
After hosting on-location LOCAL IMPACT events in New York, Los Angeles and Washington D.C., this year, we’re concluding the series with our partners SalesFuel, GroundTruth and Simpli.fy with an eye to next year.

To bring LOCAL IMPACT market intelligence, insights and recommendations to more people, we’re organizing a series of important webinars to cover:

> Share of ad wallet across media, with deep dives into mobile and social
> Spending trends of top vertical advertisers (i.e. auto, finance/insurance)
> Advertiser plans and intentions for 2019
> Location as a Service (LaaS) Workshop
> Ad Fraud
> State of Media Sales
> Advanced Television

Webinars are now open for registration. See below for details and stay tuned for more upcoming webinars:

November 12, 2018 | 1:00 – 2:00 p.m. CST
“Eyeing Voice Search and Other Top Advertiser Spend Intentions”
with Celine Matthiessen, ViP, Analysis & Insights BIA Advisory Services & Bernadette Coleman, CEO, Advice Interactive Group

Voice search is here to stay. Alexa, Google Home, Siri, Cortana and other voice-enabled technologies are delivering answers or performing tasks at the request of consumers every day.

While consumers may not yet make all their buying decisions via voice, the fact is that they are searching this way and it’s having an impact on how consumers will identify products and services and how advertisers may choose to spend their dollars.

Attend this webinar for a valuable examination of the growth of voice search and other emerging trends from a business perspective for media companies. The discussion will also include findings from BIA’s new U.S. SAM Survey™ that explains the priorities of local advertisers and their ad spending plans for 2019 as it relates to TV, radio, mobile, social and other top channels.

During this session, you’ll get inside the mind of business advertisers and find out where you should be focusing your efforts in 2019.

Click here to register

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November 14, 2018 | 1:00 – 2:00 p.m. CST
“Local as a Service (LaaS) Workshop”
with Frost Prioleau, Co-Founder and CEO Simpli.fi, Gary Ritkes, President, SproutLoud Media Networks, 
David Pierpont, SVP, Performance Media Ansira, Rick Ducey, Managing Director, BIA Advisory Services

National brands want to both look good at the local level to drive engagement.

According to BIA estimates, by 2022, national brands will spend $74.8 billion in paid media to reach local audiences through a variety of channels including direct buying and funding through co-op and market development fund programs. The rise of local marketing automation, aka, “through channel marketing automation,” has reshaped the ecosystem for brands, agencies, local affiliates, and both digital and traditional media.

BIA uses the label “Local as a Service” (LaaS) to designate companies that exist to connect national brands to local consumers leveraging technology, platforms, data, and automation. Explore this important and emerging topic during this executive workshop.

Top executives from leading LaaS firms and BIA’s managing director, Rick Ducey, will discuss how these platforms enable data-driven, automated targeting and activation of local media channels.

Both national marketers and local media channels win with LaaS platform solutions. Attend this workshop to discover best practices.

Click here to register

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November 15, 2018 | 1:00 – 2:00 p.m. CST
“Share of Ad Wallet – Five Predictions for 2019” 
with Mark Fratrik, SVP & Chief Economist, BIA Advisory Services

Everyone has an opinion about the state of the local ad marketplace next year. Now, it’s time for a financial perspective.

BIA’s new 2019 U.S. Local Advertising forecast examines “local” advertising spent by national and regional companies, as well as small and medium-sized businesses. It offers predictive analytics on where the dollars are being spent and provides insights into local market dynamics.

Attend this webinar to hear BIA’s chief economist, Mark Fratrik, Ph.D., explain five important predictions related to the share of ad wallet next year.

Topics to be covered will include:

> Total U.S. ad spending
Top vertical spend nationally and in top TV markets
Growth and declines in spending across media
Significance of digital competition
Most surprising prediction for 2019 Joining the webinar discussion will be local experts who will share specialized insights into what will occur in 2019

Joining the webinar discussion will be local experts who will share specialized insights into what will occur in 2019.

Click here to register

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November 28, 2018 | 1:00 – 2:00 p.m. CST
“Share of Ad Wallet – Five Predictions for 2019” 
with Lisa Rigsby, Director of Sales, SalesFuel & Certified DISC Practitione and Tom Buono, CEO,
BIA Advisory Services

AdMall’s 8th State of TV Media Sales™ finds that the state of the industry is good – but with room for improvement. 68% of managers say their team was up in 2017 (vs. 2016). And most sales teams met or exceeded their sales goal in 2017 (only 44% came up short).

In spite of this success, however, television media executives, TV sales managers and sales reps across the nation are facing similar obstacles.

Attend this webinar to learn six challenges and opportunities you create your battle guide for success to close out 2018 and prepare for 2019. BIA’s CEO Tom Buono will interview a local sales expert who will offer valuable insights on handling advertiser churn, identifying new ways to grow revenue and overcoming the difficulties associated with selling digital.

Click here to register

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Past Webinars

More InfoHide Info ]
In case you missed any, checkout these past webinars.
Item Name Posted By Date Posted
Leadership Lessons for Broadcast Mgrs: 10/18/18 Link  more ] Administration 10/19/2018
Leadership Lessons for Broadcast Managers: Handout PDF (800.5 KB)  more ] Administration 10/19/2018
Legal Issues in Podcasting: 9/20/18 Link  more ] Administration 10/19/2018
Contact Us

Louisiana Association of Broadcasters
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Phone: +(225) 267-4522

Fax: +(225) 267-4329

Email lab@broadcasters.org