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Mark your calendars to spend “Third Thursdays with the LAB” each month throughout 2020. Webinars are free to LAB members. Questions? Contact Laura Smith at (225) 267-4522 or email laura@broadcasters.org

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January 16, 2020 | 12:00 - 1:00 p.m. CT
“2020 Election Cycle FAQ” with Pat McGee & Trevor Heaton, Katz Media

Primary Season is almost upon us: what's the forecast for the 2020 election cycle?

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    Please click this URL to join. https://zoom.us/j/629174106

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    US: +1 646 558 8656 or +1 669 900 6833 
    Webinar ID: 629 174 106 
    
 International numbers available: https://zoom.us/u/adI6KUP9r6

January 16, 2020 | 2:00 - 3:00 p.m. CT
“2020 Election Cycle: Making Local Reporting Resonate” with Emily Lawler, MLive

You might not be in line for a one-on-one with President Donald Trump or have a reporter embedded with his challenger. But in an era of viral video clips and allegations of “fake news” flying, local reporters play an important role in covering presidential elections. Tune into this webinar for tips and tricks on making the most of candidate visits, keeping a pulse on which way people are leaning in your area and finding the election stories that make your audience tick.
MLive.com political reporter Emily Lawler has covered elections in Michigan for eight years.

 

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    Please click this URL to join. https://zoom.us/j/875450735

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 Dial(for higher quality, dial a number based on your current location):
    US: +1 646 558 8656 or +1 669 900 6833 
    Webinar ID: 875 450 735 
    
 International numbers available: https://zoom.us/u/adI6KUP9r6

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February 20, 2020 | 12:00 - 1:00 p.m. CT
“Re-Building Trust” with Kevin Benz, i-Media Strategies

How do you make good decisions when covering the toughest stories in a 24/7 news cycle while they are breaking right in front of you? In this 24/7 news world, speed is important, but the cost of errors is a loss of trust from your audience. Journalists make mistakes when speed and being first is the only goal. This session introduces you to how human beings make tough decisions and teaches you how to more effectively make tough calls. Using real examples, we do a deep dive into the pitfalls of knee-jerk reactions and the benefits of thoughtful, ethical news coverage. We’ll look at notorious examples of dumb stories proving that speed is the enemy of common sense and we’ll identify four key questions we can ask in order to avoid joining the journalism "wall of shame.”

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Join from a PC, Mac, iPad, iPhone or Android device:
    Please click this URL to join. https://zoom.us/j/515758349

Or join by phone: 
  
 
 Dial(for higher quality, dial a number based on your current location):
    US: +1 646 558 8656 or +1 669 900 6833 
    Webinar ID: 515 758 349 

  International numbers available: https://zoom.us/u/adI6KUP9r6

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April 16, 2020 | 12:00 - 1:30 p.m. CT
“Political Refresher” with David Oxenford, Wilkinson, Barker, Knauer

2020 is bound to be a very active year for political broadcasting. Who do you have to sell advertising time to? How much can you charge? What paperwork do you need to retain? Who is watching what you do, and what issues are likely to arise in the coming election? These issues and more will be addressed in a live webinar!

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    Please click this URL to join. https://zoom.us/j/752528452

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 Dial(for higher quality, dial a number based on your current location):
    US: +1 646 558 8656 or +1 669 900 6833 
    Webinar ID: 752 528 452 
    
 International numbers available: https://zoom.us/u/adI6KUP9r6

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May 21, 2020 | 12:00 - 1:00 p.m. CT
“Working with Agencies More Effectively” with Emmie Musser, GUD Marketing

 

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    Please click this URL to join. https://zoom.us/j/769940014

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 Dial(for higher quality, dial a number based on your current location):
    US: +1 646 558 8656 or +1 669 900 6833 
    Webinar ID: 769 940 014 
    
 International numbers available: https://zoom.us/u/adI6KUP9r6

May 21, 2020 | 2:00 - 3:00 p.m. CT
“21st Century Leadership-How to Cultivate Leadership in Today's Workplace” with Jeff Butler, Generation Workplace Expert

Whether you are a Baby Boomer, Millennial or Generation Xer, the same rule applies, leaders speak with their actions, not with their words. So, it’s imperative that leaders understand how to stimulate action in adverse circumstances. Jeff dives deep into how the psychology of leadership works, debunking the biggest myths that are often preached about leadership. Mostly important, Jeff shows how anyone can develop leadership traits to create life-changing adjustments to get extraordinary results, whether that may mean getting a better following, group leadership, or inspiring others around you. For maximum impact, Jeff provides real-world, actionable tips to help attendees take immediate steps to apply his advice and his as leaders in their own careers. Learning Points: Project the right leadership image in person and online. Discover the truth behind common leadership traits such as courage and purpose Avoid common mistakes of personal leadership and career advancement.

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    Please click this URL to join. https://zoom.us/j/739667978

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 Dial(for higher quality, dial a number based on your current location):
    US: +1 646 558 8656 or +1 669 900 6833 
    Webinar ID: 739 667 978 
    
 International numbers available: https://zoom.us/u/adI6KUP9r6

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June 18, 2020 | 12:00 - 1:00 p.m. CT
“Trends in Local Sales of OTT Advertising” with Jack Zavoral, Local Media Association

This webinar will explore go to market strategies for local TV stations in the OTT/Connected TV space. 

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    Please click this URL to join. https://zoom.us/j/318896890 

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 Dial(for higher quality, dial a number based on your current location):
    US: +1 646 558 8656 or +1 669 900 6833 
    Webinar ID: 318 896 890
    
 International numbers available: https://zoom.us/u/adI6KUP9r6

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July 16, 2020 | 12:00 - 1:00 p.m. CT
“Digital and Social Media Issues” with David Oxenford, Wilkinson, Barker, Knauer

As broadcasters seek to find ways to monetize their digital offering and social media followers, legal issues arise. A broadcaster trying to sell advertising and conduct sponsored promotions on its digital and social platforms needs to worry about legal issues that arise not just from the FCC, but also issues from the FTC and other government agencies, as well as from state authorities. Join David Oxenford for a discussion of how to stay out of legal troubles in connection with your online advertising and promotions.

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    Please click this URL to join. https://zoom.us/j/921517507 

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 Dial(for higher quality, dial a number based on your current location):
    US: +1 646 558 8656 or +1 669 900 6833 
    Webinar ID: 921 517 507 
    
 International numbers available: https://zoom.us/u/adI6KUP9r6

July 16, 2020 | 2:00 - 3:00 p.m. CT
“It's Not Just Selling More Digital..It's Understanding How to Sell Against It" with Derron Steenbergen, Swagger Institute

We certainly live in a digital world. Most media companies are striving to maximize total revenue and recognize one way to do so is by selling more digital. Here’s the problem, many salespeople across the country know more about selling their website than selling against the social media that clients “think” works. It’s time the sellers in our industry understood the message our clients need to hear. We definitely need to sell more of it but selling against properly could make more of an impact on your bottom line.

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    Please click this URL to join. https://zoom.us/j/346492353

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 Dial(for higher quality, dial a number based on your current location):
    US: +1 646 558 8656 or +1 669 900 6833 
    Webinar ID: 346 492 353 
    
 International numbers available:  https://zoom.us/u/adI6KUP9r6

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August 20, 2020 | 12:00 - 1:00 p.m. CT
“What it Takes to Walk on to a Film Set Strong” with Michigan Production Alliance

What does it take to work on a film, corporate or commercial set? Mark Adler will provide a glimpse at what you can expect and what is expected of YOU!

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    Please click this URL to join. https://zoom.us/j/695996407

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 Dial(for higher quality, dial a number based on your current location):
    US: +1 646 558 8656 or +1 669 900 6833 
    Webinar ID: 695 996 407 

   International numbers available: https://zoom.us/u/adI6KUP9r6

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September 17, 2020 | 12:00 - 1:00 p.m. CT
“How to Give Your National Superstars Home Court Advantage” with Kipper McGee, Chief Brandwidth Strategist

Are any of YOUR stations running syndicate programming? Whether a weekend countdown, or a weekday mainstay, ALL formats are airing more network programming. That leaves two options. SMART or NOT. Veteran broadcast exec Kipper McGee unveils how he took WDBO/Orlando to its first #1 book in decades, and kept WLS/Chicago Top 5 by integrating network programming to be part of the local 'team'. Learn HOW you can, too (with music, sports or talk formats) in this one-hour webinar! 

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    Please click this URL to join. https://zoom.us/j/693173672 

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 Dial(for higher quality, dial a number based on your current location):
    US: +1 646 558 8656 or +1 669 900 6833 
    Webinar ID: 693 173 672 

    International numbers available: https://zoom.us/u/adI6KUP9r6

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October 15, 2020 | 10:00 - 11:00 a.m. CT
“Writing and Speaking for Broadcast” with Joe Little, KNSD-TV San Diego

Writing and Speaking for Broadcast captures a lot of the writing and performance aspects. SO MANY reporters speak like police officers and use words lifted from a press release. Yet, broadcasting is supposed to be a conversation. It needs to be HUMAN. We shouldn't sound like we're reading a newspaper out loud, which is awful.

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    Please click this URL to join. https://zoom.us/j/547531854 

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 Dial(for higher quality, dial a number based on your current location):
    US:+1 646 558 8656 or +1 669 900 6833  
    Webinar ID: 547 531 854 

   International numbers available: https://zoom.us/u/adI6KUP9r6

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November 19, 2020 | 12:00 - 1:00 p.m. CT
“So...What Does the Election Mean?” with David Oxenford, Wilkinson, Barker, Knauer

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    Please click this URL to join. https://zoom.us/j/510306287

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 Dial(for higher quality, dial a number based on your current location):
    US: +1 646 558 8656 or +1 669 900 6833 
    Webinar ID: 510 306 287 

    International numbers available: https://zoom.us/u/adI6KUP9r6

Past Webinars

More InfoHide Info ]
In case you missed any, checkout these past webinars.
Item Name Posted By Date Posted
"Preparing for the 2020 Elections" 11/21/19  Link  more ] Administration 11/25/2019
"Scarce Talent:" 10/17/19 PDF (1.96 MB)  more ] Administration 10/17/2019
"Your Future Sales Team & How to Prepare" 9/19/19 Link  more ] Administration 9/20/2019
"License Renewal" 8/15/19 Link  more ] Administration 8/16/2019
"Transmitters & Saving Money" 8/15/19 Link  more ] Administration 8/16/2019
"Chief Operator Rules" 7/18/19 Link  more ] Administration 7/22/2019
"20 Tips for Broadcast Engineering Pro." 6/20/19 Link Administration 6/21/2019
"You're Doing It Wrong" Kevin Robinson 5/16/19 Link  more ] Administration 5/17/2019
Updating Website TOS Agreements: 4/18/19 PPTX (813.08 KB) Administration 4/22/2019
"Dealing with Consumer Anxiety on Fake News" 2/21 Link  more ] Administration 2/22/2019
“On the Spot” with Paul Weyland 1/17/19 Link  more ] Administration 1/18/2019
Contact Us

Louisiana Association of Broadcasters
660 Florida Street
Baton Rouge, LA 70801 USA

Phone: +(225) 267-4522

Fax: +(225) 267-4329

Email lab@broadcasters.org