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January 17, 2019 | 12:00 - 1:00 p.m. CT
2019 Forecast: “Where Local  Advertising is Headed” at upcoming MFM January Webinar with Gordon Borrell

*Email angela@broadcasters.org for webinar code.

CPE: 1 [Field of Study: SKA; Level: O; Prerequisite: None Delivery: Group Live]

Overview: Borrell is forecasting that local advertising will grow a meager 1.3% in 2019, but the vibe from advertisers indicates there will be hefty declines for some types of media while things like digital and outdoor gobble up all the growth. Join us for this insightful look into Borrell's 2019 forecast, including the fascinating discovery that local businesses are expanding their marketing choices, but reducing the number of media companies they're dealing with.

Cost: $50 MFM Members; $75 Non-Members; $0 MFM Corporate Members*

Learning Objectives:

  • Understand what types of media will experience advertising declines;
  • Ability to identify the local businesses expanding their marketing choices 

Click Here for Online Registration

Click Here for Printable Registration   

Can't make the webinar? Purchase the recorded audio and pdf for $25. This will be emailed to you ~48-hours after the live presentation. CPE is not available for recording.  

Deadline to register: Tuesday, January 15, 2019
(any registrations received after 5 p.m. Central will be charged $20 late fee) 
 

About MFM and BCCA:
Media Financial Management Association (MFM) is the premiere resource for financial professionals for media industry education, networking, and information sharing throughout the U.S. and Canada. More information about MFM is available on its Web site: http://www.mediafinance.org and via its updates on Linkedin, Facebook and Twitter. Its BCCA subsidiary serves as the media industry’s credit association. BCCA’s revenue management services encompass a variety of credit reports on national and local media advertisers and agencies, including Media Whys, a credit report for media businesses which offers a credit score based on industry-specific aging combined with trade data from Experian or D+B. More information about BCCA is available at http://www.bccacredit.com as well as its updates on Linkedin, Facebook and Twitter.

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January 17, 2019 | 12:00 – 1:00 p.m. CT
“On the Spot” with Paul Weyland

In this interactive session, Local Direct Specialist Paul Weyland talks to Account Executives, Production People and Promotions about how to come up with Genius Creative Ideas whether you’re a Creative Genius or not. Once your local client is convinced beyond a shadow of a doubt that your plan for their success is better than their plan, they’ll hold your hand and let you lead.  Once Paul shares his Creative Strategy, he’ll open up the conversation to you. Submit any Product/Service Category you’d like, and Paul will come up with a long-term creative idea “On the Spot.” You’ll learn lots of great new things you can share with clients immediately. And because this is a Paul Weyland session…you’ll be thoroughly entertained while you’re learning.

Logon Information: 
Join from a PC, Mac, iPad, iPhone or Android device: 
    Please click this URL to join. https://zoom.us/j/302478370

Or join by phone: 
    Dial(for higher quality, dial a number based on your current location): 
    US: +1 646 558 8656 or +1 669 900 6833  
    Webinar ID: 302 478 370

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Past Webinars

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In case you missed any, checkout these past webinars.
Item Name Posted By Date Posted
Leadership Lessons for Broadcast Managers: Handout PDF (800.5 KB)  more ] Administration 10/19/2018
Leadership Lessons for Broadcast Mgrs: 10/18/18 Link  more ] Administration 10/19/2018
Legal Issues in Podcasting: 9/20/18 Link  more ] Administration 10/19/2018
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